Ray-Ban Meta Smart Glasses Revenue Triples, Boosting Meta’s $3.5 Billion Investment in EssilorLuxottica

Oh, wow. So, get this, EssilorLuxottica just dropped their Q2 earnings bomb, and surprise—Ray-Ban Meta smart glasses are literally blowing up! Like, they’ve tripled in revenue since last year. No joke.

Now, let’s roll back a bit. These fancy glasses, born in 2023, are the second-gen brainchild of Meta and EssilorLuxottica. They do it all—music, snapping pics, shooting vids, shooting the breeze with Meta’s AI. Pretty cool, right?

And they kick off at $300. Not super cheap, but clearly, people think they’re worth it. So much so that Meta’s all-in, extending the collab until 2030 and splashing around $3.5 billion on this French-Italian eyewear Giant. Yep, billions.

Oh, and there’s a picture floating around somewhere. You’ve probably seen it—Ray-Ban Meta glasses posing all cool and sleek. Makes you wanna buy one, maybe? Or just me?

Fast forward to now—EssilorLuxottica’s earnings chat, flexing about how these AI specs are catching fire. Revenue? Tripled. Yep, tripled. But wait, Oakley’s throwing its next-gen glasses into the ring too, starting at $500 for that exclusive, blink-and-you’ll-miss-it edition.

Weird thing? They didn’t spit out exact sales numbers just yet. But back in February, they shouted about selling 2 million of these flashy Ray-Ban goodies since 2023. Not too shabby, right?

Here’s some CEO wisdom from EssilorLuxottica’s bigwigs, Francesco and Paul. They’re grinning ear to ear about strong growth despite whatever chaos 2025 is hurling at us. Revenue’s up 5.5%, reaching €14 billion. That’s billion with a ‘B’.

But, they’re also waving caution flags: pesky US customs volatility, tariffs playing havoc, and the US dollar doing a yo-yo act. Feels like a financial thriller, doesn’t it? Adjust your glasses, folks—more to come!