Highlights from Toy Fair New York 2025 – In-Depth Overview

After a five-year hiatus, I finally made my way back to Toy Fair New York to dive into the world of gaming merchandise. Why the long break, you ask? Well, let’s just say we all experienced a few life-altering events that made covering this exciting event a bit of a challenge.

Determined to make the most of my return, I set out to explore as much as possible, focusing especially on Nintendo-related items. However, you’ll also find some fantastic non-Nintendo goodies sprinkled throughout. Expect to see amazing pieces featuring Mario, Pokémon, Donkey Kong, Zelda, Fire Emblem, Splatoon, and more!

Please note, this feature is still a work in progress. We’re in the midst of updating with more offerings from various companies, so keep checking back to make sure you don’t miss a thing from the show!

Here are the companies currently showcasing their exciting products:

– Accutime
– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– Jazwares
– Little Buddy
– Pyramid America
– TOMY