[Industry Update] V-Nova Invites PC VR Users to Experience Next-Gen VR Movie Format

Sure, let’s dive into this. So, there’s this thing called Industry Direct by V-Nova. Right out of the gate, I’m thinking, “Huh, what’s this all about?” Apparently, it’s a sponsor thingy for Road to VR’s newsletter. It’s like when you’re flipping through channels and stumble upon an infomercial. Not trying to diss it, just saying what it is.

OK, so if you have one of those VR headsets (like, hellooo, welcome to the future), you can grab this thing called V-nova PresenZ. All you gotta do is download the free ImmersiX app on Steam. Sounds easy, right? It’s supposed to show you CGI like you’ve never seen before—true six degrees-of-freedom (6DoF) VR viewing. Fancy jargon, but I’m intrigued.

Filmmakers have been trying to let us literally step inside movies. They’ve been at it for almost a century with 3D and 360° VR, but stuff wasn’t always smooth—made some folks feel queasy. Enter this tech that V-Nova’s got. I mean, remember that crazy good stuff in Mufasa: The Lion King (2024)? Yeah, like that.

Now, they say the real magic’s here. You can actually walk inside these cinematic worlds. The tech sounds super high-tech-y—volumetric something something. I zoned out a bit, but it basically means you can move around and it’s not just flat video. Mind-blowing, right?

Now, the nerdy stuff: V-Nova uses this hybrid-rendering tech. Like, they take Hollywood-quality visuals (think Pixar-level) and make it VR compatible. Makes a difference when you’re trying to grasp a light reflection or animation that feels real. It’s like magic, only techy.

They’ve made it so visual interactions don’t make you puke. Which is great because there’s nothing worse than motion sickness when you’re trying to enjoy a movie. PresenZ finally gives you the feels of actually being “present.” Not the existential kind, more like immersive delight.

How does it even work? V-Nova plugs into CGI setups that studios already use, like no biggie. One dude, Jose Antunes, said something about effortless integration. I’m picturing a tech nerd plugging cables or something. But hey, that’s just me.

And here’s some history for you — data sizes were nuts at first. V-Nova fixed that by squishing them down with their compression magic. They even won some awards with fancy names. Go them.

Now, if you’ve got a PC VR headset, you can hop in on the fun with the ImmersiX app on Steam. Oh, and for those who are rocking those Apple Vision Pro, Meta Quest gadgets, hang tight. They’re cooking up a streaming version for you all.

Okay, lastly — they’re pushing this thing with some cool VR shows. One’s called ‘Weightless’—a cosmic music gig. ‘Sharkarma’ has you dodging a massive shark—sounds thrilling, right? And there’s ‘Construct,’ some robot fight scene that’s all about the action. Hits all the marks.

And Hollywood’s all curious, probably thinking of updating classics into this new tech. DreamWorks played around with it and guess what? People are getting hyped. V-Nova’s partnering with VFX giants too. More power to them.

Basically, your two cents after trying this will shape a lot. If you tell them you love it, maybe the studios will give us more. Who wouldn’t want that, really?

To wrap up — I think of this like the world of possibilities we step into. I mean, stepping into movies? Cannot wait. So yeah, grab ImmersiX on Steam, take a gander, and maybe help build the future of storytelling.

Geez, that felt like a lot. But yeah, dive in and let the journey begin.